Insights

According to the GfK Shopper 360 study, a market and consumer study in Serbia, Monday is the day of the week with the lowest footfall, frequency of visits to retail stores, shopping activity, and average purchase value.  

What is the situation with promotional sales and promotions in Serbia today, and how can INPUT help you organise, showcase, and successfully implement your promotions?  

When it comes to private label products in Serbia, what is the consumer attitude? And what are private-label products? 

Private label products are store brands owned by retailers and sold under their brand name. The general perception of private label products is that they are alternatives to traditional brands, offering good enough quality and lower prices. 

GfK Serbia's research Shopper 360, the most relevant study on the market and consumers in Serbia, provides insights into trends and the share of private label products in total retail sales in Serbia for 2022-23.

• What is the situation with promotional sales and promotions in Serbia today, and how can INPUT help you organise, showcase, and successfully implement your promotions?  

As retailing becomes an ever more complex and competitive industry, the management and control of retail losses has also become much more challenging and demanding

The home improvement and DIY sector is booming due to the corona crisis where restrictions have caused consumers to spend extra time in and money on their homes.

We assume that retailers don’t want shopping carts to reduce spending?! But their design does not help: Pushing a shopping cart with a horizontal handle bar activates the triceps muscle which in turn inhibits the desire to buy products